Guayaki is an organic beverage company specializing in yerba mate products. Guayaki partnered with CMG to increase their presence with audiences in two industries, those being: those inspired by the outdoors and those that live in cities (we know, very different). CMG produced lifestyle content in San Francisco, California and Denver, Colorado to showcase how Guayaki Yerba Mate is enjoyed in everyday “City Life.” Guayaki supports and is enjoyed by almost every type of person, so placing an emphasis on capturing a variety of people was essential.
